Build Your Business Workshop: Developing and Optimizing a Digital Marketing Plan

Description

It’s 2014 and a lot has changed in digital marketing.  The next 6 months of evolution could be the fastest movement we’ve ever seen. Companies of all sizes have been plagued with changes to search algorithms, new digital marketing channels, and new regulations.  
 
Join us for a special workshop on establishing a marketing plan for 2015.
During a lecture and question/answer period you will learn about new platforms and technology that is available to businesses of all sizes.  We will discuss developing a multi-channel strategy and prioritizing time and effort in each channel.  This is the right workshop if you have had questions about search engine marketing, display advertising, email marketing or content publication techniques.
 
Info about Tony Passey
 
Tony Passey is an Assistant Professor, Lecturer in the Marketing Department of the David Eccles School of Business at the University of Utah. He is also co-founder and managing director of PoleVault Media, a marketing and web development firm in Salt Lake City, Utah.

PoleVault Media provides SEO, marketing and creative services to firms across the nation. PoleVault's integrated approach to strategy, creative development and marketing execution provide a unique advantage over other agencies.

Tony has engaged in various start-ups ranging from tech companies to retail to manufacturing, including the creation of an elite brand of energy efficient products, Thermaglass Windows, and the west coast’s first fully custom fiberglass door manufacturing company, SureFit Door Co.

Tony Passey is has received a B.A. in Economics and a M.S. in Finance from the University of Utah. He has received several business awards including being named to the Utah v100, top CEOs in technology.