Date and Time
Thursday Sep 17, 2015
11:30 AM - 1:00 PM MDT
September 17th
11:30am - 1:00pm
Location
Salt Lake Community College- Miller Campus
Miller Free Enterprise Center Building
Room 223
9750 South 300 West
Sandy, UT 84070
Website
Description
Build Your Marketing Toolkit
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important.
This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. You will learn:
- What marketing really is (and isn’t)
- How marketing has changed in ways that benefit small businesses
- How to set goals and objectives for your marketing efforts
- The 4 Pillars of Marketing Success that engage your audience and drive more sales
- How to start where you already are
Build a foundation marketing knowledge, from which you can create more and more effective campaigns to help your business or organization grow.
Lisa's Bio - Lisa Smith is passionate about making connections and building relationships. She is a speaker, trainer, and marketing consultant for small businesses. She helps them build strong customer relationships and lasting loyalties through email and social media marketing.
Lisa is founder of 7-Touch Marketing, a marketing training and consulting company. As a business owner herself, she understands the unique struggles and triumphs of small businesses.
Lisa has trained over 40,000 people across the U.S. to be more successful in business. She developed and taught seminars for Franklin Covey for nearly 20 years, and has been a featured keynote speaker, workshop leader and one-on-one coach. She also served as marketing director for a small manufacturing business in Central Oregon where she successfully introduced email into their marketing mix.
Lisa is a trained Authorized Local Expert and Business Partner with Constant Contact, the largest provider of online software for email and social media marketing. She teaches seminars to groups all over the west, including Oregon, Idaho and Utah, covering email marketing and social media marketing.
Lisa lives in Sisters, Oregon with her husband, their teenage boy, and two pets. They share their property with various wild creatures, including the many deer who visit her yard daily.
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