Member to Member Workshop- Setting up & Optimizing an Adwords (PPC) Campaign

Learn how to set up an Adwords campaign (PPC) on Google.  Over 90% of Adwords campaigns are not profitable because they aren’t set up correctly.  This seminar will walk through the process of setting up a campaign and we will cover a very specific list of pitfalls that can ruin your profitability.  This session will be led by Tony Passey, Digital Marketing Professor from the David Eccles School of Business at the University of Utah and CEO of PoleVault Media located in Salt lake City.