Women In Business - Designing Unforgettable Moments in Business & Beyond
Date and Time
Tuesday Mar 24, 2026
11:30 AM - 1:00 PM MDT
Tuesday, March 24, 2026 | 11:30 AM - 1:00 PM
The Visitor Experience Advantage: Designing Unforgettable Moments in Business & Beyond
12:00 pm - Lunch Program
1:00 pm - Event Concludes
Location
Canyons School District | 9361 South 300 East in Sandy
Visitor Parking: Please enter through the south facing main building entrance off of 9400 South.
Fees/Admission
Member $23.00 * Events do fill up fast; please register to ensure your seat!
Non Member $35.00
Monthly WIB sponsorships available.
Contact Information
Jayme Jensen
Send Email
Event Sponsors
Women In Business Presenting Sponsor
Women In Business Supporting Sponsor
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Description
The Visitor Experience Advantage: Designing Unforgettable Moments in Business & Beyond
Often times in business your greatest competitive advantage isn’t your product, your pricing, or even your strategy but the experiences you create.
In this inspiring keynote based on Kaitlin Eskelson’s new book, The Visitor Experience Society: The Art & Alchemy of Unforgettable Experiences, attendees will discover why experience design is not a soft skill it’s a strategic power move.
Through real-world stories, surprising insights, and practical tools, this session reframes how leaders think about loyalty, growth, and long-term impact. You’ll learn how intentional design, empathy, and small human-centered decisions drive revenue, reputation, and resilience.
And as we look ahead to the 2034 Olympic Winter Games, the question becomes: Are we preparing our businesses and our communities to create world-class moments that leave a legacy?
You’ll leave with:
- A new lens on your business and leadership
- Practical actions you can implement immediately
- A renewed belief that moments, not metrics alone, truly move people
This is more than a keynote. It’s a call to lead differently.
Kaitlin Eskelson
President & CEO
Visit Salt Lake
