Saturday, October 10, 2026
SEO in Utah Meets AI: Draper Study Finds No Local Business Owns AI Answers Yet
Novarte AI's Utah AI Visibility Study asked ChatGPT, Gemini, Claude and Perplexity the questions Utah customers type. The most-cited local business showed up in only 15 of 288 answers. SEO in Utah now has two scoreboards: the Google results page, and the answers AI assistants give when a customer asks who to hire. Novarte AI, a Draper-based SEO and AI search firm, measured the second one. In July 2026 it asked four AI engines — ChatGPT, Gemini, Claude and Perplexity — 72 real customer questions about 12
