Date and Time
Wednesday Feb 19, 2020
8:30 AM - 11:00 AM MST
Wednesday, February 19, 2020
8:30 am - 11:00 am
Location
Salt Lake Small Business Development Center
Salt Lake Community College
9690 South 300 West
Miller Corporate Partnership Center (MCPC)
Building 5, Room 101
Sandy, UT 84070
Fees/Admission
Cost:
$10.00 - $29.91
Contact Information
Christine Rice
801-957-5441
Send Email
Description
Customer needs exist at two levels – stated and unstated. Surveys and other formal tools such as interviews focus on the stated needs. While there is nothing wrong with that per se, such methods fail to bring out the “real” needs which often lie sub surface.
Understanding these “real” needs of the customer is key to winning over their hearts and minds. This is applicable to products and services as well. However, sadly – very few companies take the time to do this properly.
This workshop introduces you to superior ways to uncover customer needs and find ways to fulfill them without giving away the farm. You will learn:
1. Three levels of customer satisfaction and triggers for the same
2. How to design your product / service to meet each of these
3. How to set your product / service apart from the competition
NOTE: The session involves hands on exercises with a real case scenario. Be prepared to interact and role play!
**Breakfast provided**Register here: